Who's MAP?
Launched in 2020, MAP’s digital museum has worked on innovative ways of connecting with audiences across the world. It offers curated online exhibitions, along with programming like artist talks, panel discussions and more.
Audience Research
MAP x ReReeti Foundation
What are the Indian audience preferences when visit to a Museum/Gallery?
Entertainment
Up to
386/500
Users prefer
PAINTING AS ARTFORM
Up to
225/500
Users prefer
FINE ART
Up to
161/500
Users prefer
REGIONAL CULTURE ART
Accessibility
Up to
92%
Users prefer
REGIONAL LANGUAGE SIGNAGE
Up to
75%
Users prefer
AUIDO & STAFF GUIDED TOURS
Up to
25%
Users prefer
WITHOUT ASSISTANCE
Going Digital
Up to
60%
Users think easy to adapt using DIGITAL TECHNOLOGY
Up to
61.4%
Senior citizens were positive of
SHIFT TO DIGITAL
Exploring the Problems
Lack of Accessibility
Adults often face accessibility challenges
Users with hearing or visual impairments.
Inefficient Processes
Manual handling of payments
Inability to Automate Subscriptions
Poor Navigation
Lack of clear structure and flow
Hard to digest contents
Exploring the layout
After creating a site map, I had a clear idea of how to structure each page. I then sketched out the page layout by combining the best parts of the old design and the new layout.
Wireframing
Mapping of content and user flow with wireframe design generate new content ideas for the section and how to promote the services which MAP offers.
Modular Contents
This Modular content can be group into smaller, more manageable components. Can be reused across appropriate pages and sections, offers greater flexibility in how content is presented to users.
Homepage
Encourage users to visit the Museum by displaying both current events and exhibitions with a prominent "Plan your visit" CTA.
In order to lead user to right intent page I've created six category grids to make it easier to navigate
In order to lead user to right intent page I've created six category grids to make it easier to navigate
Visit
Taking inspiration from the road sign, I redesign all the visitor guideline and accessibility text content into a grid with icon and short text for user to process more quickly and easily.
Watch Page
Our platform enables the user to browse and watch any season or episode of a series, along with the ability to explore other shows through a single page interface back and fourt, effectively reducing unnecessary steps
What's On
Stakeholders suggest gating Exhibition and Event pages. i design a content with CTA button contain actionable words like “Become a member” or “Book now” to directs users to take a specific action and tells them exactly what to expect when they click on a button.
Also designed a new product section to promote a product that is related to this Exhibition and Event.
Also designed a new product section to promote a product that is related to this Exhibition and Event.
Read
My work involves creating engaging content for users, which includes blogs, essays, and interviews. To capture and maintain users' attention, I design visually appealing features that encourage them to explore the content further and keep them engaged.
User Dashboard
I redesigned the MAP old dashboard for enhancing the user experience by giving individuals a centraliz ed hub to control over their account and interactions within the website.
Easy Navigation
I utilize a sidebar to act as navigation facet of the site to help visitors get around the website seamlessly , find important links to other content.
Retrospective
What i learned from this porject
Understand the Audiences
The target audience differs by business
Be agile
All Inclusive Design
The target audience differs by business
Be agile
All Inclusive Design
Finished Design
